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Free · Four lessons · About 30 minutes

You're not behind. There just wasn't a lesson.

AI arrived in about eighteen months, everyone started talking about it as though it were obvious, and a great many people were left standing there wondering when they were supposed to have learned it.

So here's the lesson. Half an hour, free, no signup. By the end you'll have used it, you'll know what it's actually good for, and you'll know how not to get caught out by it.

No email required · Nothing to install · Read it right now
Free ~30 min

AI in 30 Minutes

For people who think it's not for them.

  • What this thing actually is
  • Getting you set up, step by step
  • Your first real win
  • Three rules for staying safe
Start Lesson 1

Free, and it stays free.

Written by an MSc AI expert
Not recycled from somewhere else
Plain English throughout
No jargon, no assumed knowledge
You do it as you read
Every lesson ends with a real task
Honest about the risks
Including what it gets wrong
MSc
Artificial Intelligence
Written by a qualified expert
38
Lessons in total
4 free, 34 in the full course
£0
To start
No card, no email, no signup
30 days
Refund on the paid course
No questions asked
Who this is for

Have you ever nodded along and hoped they'd change the subject?

That's who this is for. Not developers, not people who already know. People who've been meaning to look into it, who feel slightly foolish asking, and who'd quite like someone to just explain it properly for once.

You've never tried it

You'll be set up and using it within ten minutes, on your phone and your laptop.

You tried it and gave up

There's one habit that separates people who find it useful from people who try twice and stop. It's Lesson 1.

You need it for work

The full course has a module on CVs, applications, interviews and running something small.

The idea the whole thing rests on

It is not a search engine

You've spent twenty-five years learning to type as few words as possible. Train times Manchester. Chicken recipe. Keywords, fragments — because that's what worked.

This is the opposite. It's a conversation, and it gets better the more you tell it, not less.

The old habit
You type

chicken recipe

You get a chicken recipe. Nothing you couldn't have found yourself.

The shift
You type

I've got two chicken breasts, half a bag of spinach and some rice that needs using up. There's two of us, I'm not a confident cook, and I've got about half an hour. What can I make?

Now you get something that's actually for you. And you can follow it with "I don't much like spinach" — because it remembers.

That's Lesson 1 — read it free

The courses

Start free. Go further only if you want to.

The free course is genuinely complete — you can stop there and just start using the thing. That's a perfectly good outcome.

Two more courses are on the way — have a look at what's coming.

Free Complete beginner

AI in 30 Minutes

Four short lessons. What it actually is, getting you set up, writing the message you've been putting off, and the three rules that keep you out of trouble. Read it here, right now, with no signup.

4 lessons ~30 minutes
Freeand it stays free
Start reading
In progress

Courses I'm still writing

Two more are on the way. Neither is finished, so neither is for sale — I'd rather take the time and get them right than announce a date and miss it. If you'd like telling when one is ready, leave your email at the bottom and I'll drop you a line. Nothing else, ever.

Coming soon Managers & professionals

AI for Work

For people who need this at their desk, not just at home. Writing, summarising, research, meeting preparation, reports and decision support — and, just as importantly, the judgement to know when not to use it.

  • Writing and summarising at work
  • Research and meeting preparation
  • Reports and decision support
  • Where it's a liability, not a help
Being written now
~£30expected price
Tell me when it's ready
Coming soon Creators & small businesses

Build and Launch a Website with AI

For anyone who's wanted a proper website and been put off by the idea of learning to code. Plan it, build it, put it online — using AI tools, from a standing start.

  • Planning what the site needs to do
  • Writing the words and building the pages
  • Getting it online and keeping it there
  • What this approach can't do for you
Being written now
~£30expected price
Tell me when it's ready

Want telling when one lands?

One short email when a course is ready, and nothing in between. I don't sell addresses or pass them on.

Photo goes here
assets/joe.jpg
Who's writing this

I'm Joe — an MSc Artificial Intelligence expert.

Which mostly means I spent a long time learning how this technology actually works — and then watched a lot of people be told about it very badly. There's an enormous amount of AI advice online, and most of it is vague, repetitive, or written by someone who read three articles that morning.

So I wrote the thing I'd want my own family to read. Short lessons, one idea at a time, honest about what it gets wrong. The free course is free because I'd rather you found out whether I'm any good at explaining before you pay me anything.

More about me
Before you start

The questions people actually ask

Do I need to be good with computers?

No. If you can install an app and type a message, you can do this. Lesson 2 walks you through the setup one tap at a time, including the bit where it emails you to check it's really you — which is where most people wander off and don't come back.

Is the free course actually free, or is it a trailer for the paid one?

It's actually free, and it's actually complete. By the end you'll be set up, you'll have used it properly, and you'll know the safety rules. You can stop there and be perfectly well served. The full course goes further; it isn't the same thing withheld.

Do I have to give you my email?

Not to read the free course — it's just there on the site. If you want the printable cheat sheet sent over, you can send it to me, but that's your choice and nothing is gated behind it.

All the questions

Half an hour. Start now.

No signup, no email, nothing to install first. Just open Lesson 1 and read — with your phone next to you, because doing it afterwards doesn't happen. You know it doesn't.

Start the free course