Terms of business

The terms on which you may use this website, and the general basis on which we provide services.

Read this first

Part A covers using this website. Part B sets out our general approach to client engagements, but it is not the contract — every engagement is governed by a signed statement of work and services agreement, which takes precedence over anything on this page.

Who we are

Brookes AI is the trading name of [Registered company name] Ltd, registered in England and Wales, company number [00000000], registered office [Registered office address]. In these terms, "we", "us" and "our" mean that company. Contact: hello@brookesai.com.

Part A — Using this website

A1. Acceptance

By using this website you accept these terms. If you don't accept them, please don't use the site.

A2. The content here is information, not advice

Everything on this site is general information about our services. It is not professional, technical, legal or financial advice, and you shouldn't act on it without taking advice appropriate to your own circumstances. Nothing on this website constitutes a contractual offer.

A3. Availability

We try to keep the site available but don't guarantee it. We may change, suspend or withdraw any part of it without notice.

A4. Intellectual property

All content on this website — text, design, code, graphics and the Brookes AI name and logo — belongs to us or is licensed to us. You may view and print pages for your own business use. You may not republish, sell or systematically extract the content without our written permission.

A5. Enquiries

Submitting an enquiry does not create any contract between us and places neither of us under any obligation. We may decline to take on any prospective engagement without giving a reason. Personal data submitted through the form is handled as described in our privacy notice.

A6. External links

Where we link to other websites, we're not responsible for their content or their practices.

Part B — Our services

B1. This is a business-to-business service

We contract with businesses, not consumers. Consumer rights legislation, including statutory cancellation rights, does not apply to our engagements.

B2. The free workflow review

The initial workflow review is provided free of charge and without obligation. We deliver a short written recommendation identifying a process suitable for automation, with an indicative scope and price. The client keeps that document whether or not any further work follows.

The review is provided as-is, in good faith, based on the information made available to us in a single session. It contains estimates and opinions, not guarantees, and we accept no liability for decisions taken on the basis of a free review.

B3. How engagements are formed

Any paid work follows a written statement of work setting out scope, deliverables, price, timescales, assumptions and acceptance criteria. Work begins once that statement of work is signed by both parties. Anything not expressly listed in the statement of work is out of scope.

B4. Delivery timescales

Where we state that a first workflow will be live within a week, that period runs from the date the statement of work is signed and we have received the system access and named approver described in B6. It applies to the initial workflow scoped in the review, not to subsequent phases or to programmes covering multiple processes.

If we form the view that the period is not achievable, we will say so at the review stage and agree a different timescale in writing before any work is commissioned. Delay attributable to the client under B6 extends the period by the length of that delay.

B5. Fees and payment

Fees are as stated in the relevant statement of work. Unless agreed otherwise, invoices are payable within 14 days of issue. All fees are exclusive of VAT, which will be added where applicable. Late payment may attract statutory interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998.

Third-party costs — AI provider usage, software subscriptions, hosting — are the client's own responsibility and are billed directly to the client by those providers unless we agree otherwise in writing.

B6. Client responsibilities

Delivery depends on the client providing, in reasonable time:

  • access to the relevant systems, data and documentation;
  • availability of the people who understand the process being automated;
  • a named decision-maker who can approve scope and sign off deliverables;
  • any third-party licences or consents needed for the work.

Delay caused by these not being available may affect timescales and cost, and we'll flag it in writing when it happens rather than after the fact.

B7. Ownership of what we build

On full payment, the client owns the workflow configurations, prompts, documentation and custom code produced specifically for them under the statement of work.

We retain ownership of our own pre-existing tools, methods, templates and general know-how, and grant the client a perpetual, non-exclusive licence to use any of it that is embedded in a delivered solution. We are free to reuse our general knowledge and experience on other engagements; we will not reuse the client's confidential information or data.

B8. The nature of AI systems

This matters, so it is stated plainly. AI systems are probabilistic. They can produce output that is incorrect, incomplete or unexpected, and no supplier can guarantee otherwise.

We manage that risk by design — human review at points of consequence, confidence thresholds that escalate uncertain cases, and logging so decisions can be traced and reversed. What we cannot do is warrant that any AI-assisted workflow will be free of error.

The client remains responsible for its own regulatory and professional obligations, and for the decisions it takes on the basis of any output. Where a process carries legal, financial or safety consequences, the client must maintain appropriate human oversight. We will advise where we think that is necessary; the decision is the client's.

Third-party AI providers may change, deprecate, reprice or withdraw their models at any time. We are not liable for the consequences of a third-party provider's changes, though we will help assess and address the impact.

B9. Warranties

We warrant that our services will be performed with reasonable care and skill, in line with good industry practice. Beyond that, and to the extent the law allows, all other warranties, conditions and terms — express or implied — are excluded. In particular, we do not warrant that any system will be uninterrupted, error-free, or fit for a purpose we haven't agreed in writing.

B10. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

Subject to that:

  • Neither party is liable for indirect or consequential loss, loss of profit, loss of revenue, loss of anticipated savings, loss of business opportunity, or loss or corruption of data.
  • Our total aggregate liability arising from an engagement is limited to the total fees paid by the client under the relevant statement of work in the twelve months before the claim arose.
  • We have no liability in respect of the free workflow review.

B11. Confidentiality

Each party will keep the other's confidential information confidential, use it only for the purposes of the engagement, and return or destroy it on request. This obligation survives the end of the engagement. A mutual NDA can be signed before any substantive discussion if the client prefers.

B12. Data protection

Where we process personal data on a client's behalf, we do so as processor under a written data processing agreement that meets Article 28 of the UK GDPR. That agreement is signed before we are given access to any client system. See our privacy notice for how we handle data more generally.

B13. Ending an engagement

Either party may end an engagement on 30 days' written notice, or immediately if the other commits a material breach that isn't remedied within 14 days of being told about it, or becomes insolvent. On termination the client pays for work properly performed up to that date, and we hand over everything produced and paid for.

B14. Non-solicitation

Neither party will solicit the other's staff or contractors involved in an engagement during it, or for six months afterwards, without written consent.

B15. General

  • Whole agreement: the signed services agreement and statement of work together form the entire agreement and supersede anything discussed beforehand.
  • Order of precedence: statement of work, then services agreement, then these terms.
  • No partnership: nothing here creates a partnership, joint venture or employment relationship.
  • Third parties: nobody who isn't a party to the agreement has rights under it.
  • Severability: if any provision is unenforceable, the rest continues to apply.
  • Force majeure: neither party is liable for failure caused by events beyond its reasonable control.
  • Changes: we may update these website terms at any time; the version in force is the one published here.

B16. Governing law

These terms and any engagement are governed by the law of England and Wales, and both parties submit to the exclusive jurisdiction of the courts of England and Wales.

Complaints

If something has gone wrong, email hello@brookesai.com with the detail. We'll acknowledge within two working days and give you a substantive response within ten. We'd much rather hear about a problem early.

A note on this page

These are general terms written in plain English. They are not legal advice and they are not a substitute for a properly drafted contract. Before relying on them commercially, have a solicitor review them against how your business actually operates.

Last updated: August 2026